Fruitful COVID 19 Vaccine Campaign

The Fruitful Toolkit has been updated to include promoting vaccines for children ages 6 months and older.

Across the country, the COVID-19 pandemic has had devastating effects, and the best way to keep schools and communities safe from the virus is to increase vaccination rates.

To make it easier for schools to send messages related to the COVID-19 vaccine to children and adolescents, staff and families, Children’s has developed the Fruitful campaign, in partnership with Nebraska Department of Education’s Healthy Schools Program. With the help of Children’s medical experts, the campaign messages are fact-based and accurate.

The Fruitful COVID-19 Vaccine Toolkit is free and we encourage schools to use the resources below to send positive and factual messages to students and families about the benefits of getting the COVID-19 vaccine. The sooner we increase our vaccination rates, the sooner we get back to the version of life that we all miss.

Let’s make it a fruitful school year!

Posters | FAQ Sheet | Emails | Social Media Posts | Newsletter/Blog Articles | Robo-call Scripts | Stickers | Other Resources


The campaign includes three fun posters in two different sizes. Download and print the size that works best and then hang them where students will see them–the school health office, classrooms, gym, main office and lunch rooms.

Teen Fruitful Posters

Vaccine FAQ Sheet

Do you have families asking questions about the vaccine? Share this sheet with some of the most frequently asked questions about vaccines.

Download Vaccine FAQ Sheet


Feel free to use these emails to reach families. Simply cut and paste the text into a new email.

Download Email Templates

Social Media

Social media is a great way to reach children and teens. You can copy and share one of the sample posts in your favorite social channel each week.

Download Social Media Templates

Social Media Images

Download these images to use with social media posts:

Follow Children’s social media accounts and share our posts for even more info:


Teen Social Media Posts

Newsletter/Blog Articles

If you need a longer piece for a school/parent newsletter or a school blog, choose one of the articles below. Make sure you include the links!


We’ve included robo-call templates you can use to send phone messages to families and three additional templates geared specifically toward students that can be used during daily announcements.

  • Robo-calls for families: use weekly
  • Robo-calls for students: use during morning announcements!

Download Robo-Call Templates

Teen Robo-Call Templates


We have designed stickers that schools can order as part of the campaign:

Save the image(s) to your computer, visit the Sticker Mule website, upload the image, and order!

Other Resources


Please feel free to reach out to Andrea Riley, RN, Children’s School Health Liaison, at [email protected].

Thank you for all you are doing to keep your students and their families safe!


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